"Eric represents everything we love about riding bikes—creativity, adventure, and community. We're excited to welcome him to Canyon and see where his next adventures take him."
"I've been a fan of what Canyon is doing for years now. I'm already friends with many of the team riders and the in-house Canyon crew, so it feels like I'm home."
Eric Porter has been announced as the newest global ambassador for Canyon Bicycles' CLLCTV. With over two decades in mountain biking, he has evolved from a slopestyle pioneer to an inspiring storyteller. His YouTube channel emphasizes mountain biking as a lifestyle focused on friends and family. Porter is known for his versatility, engaging in various biking styles. His partnership with Canyon feels like a natural fit, as he is already familiar with the team. The partnership also highlights the sport's appeal across generations, as Porter often rides with his sons.
Read at BikeMag
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