"Confidence in the bicycle industry is on an upturn after several years of decline, with an average rating of 4.99 out of 10, indicating cautious optimism."
"More than half of the surveyed brands feel that the market is stable or will return to growth, despite concerns about tariff uncertainty and rising costs."
"Consumer surveys across key international markets reveal a disconnect between what consumers want and the products currently being developed and showcased."
The Taipei Cycle show is approaching amid ongoing industry challenges. Shift Active Media conducted surveys revealing a slight increase in market confidence, averaging 4.99/10. Over half of the brands surveyed believe stability or growth is possible, though concerns about tariffs, price undercutting, and rising costs persist. Consumer surveys across five international markets indicate a disconnect between consumer desires and current product offerings, suggesting a need for the industry to adapt to changing preferences.
Read at Bikerumor
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