"Since its founding in 1989, RockShox has played a defining role in shaping modern mountain biking tech. The company was responsible for the release of the first production suspension fork and since then has continued to transform the industry. Over the years, RockShox has introduced a steady stream of groundbreaking technologies. Products crafted with data and input from athletes at the highest level have steadily trickled down to consumers. Innovation is the name of the game and what's good for the elite level racing goose is certainly good for the weekend warrior gander."
"Part of the SRAM family since 2002, RockShox has leveraged that innovation to expand its reach across every discipline-cross-country, downhill, trail, and enduro. For many athletes, RockShox suspension has been an integral part of their rise to the highest levels of the sport. And for many of us that aren't getting paid to ride our bikes, it has been integral that we can enjoy our weekend ride a little bit more."
RockShox has been named the Official Suspension Partner of the WHOOP UCI Mountain Bike World Series. Since 1989 RockShox has shaped modern mountain biking technology, releasing the first production suspension fork and introducing many groundbreaking innovations. Products developed with data and input from elite athletes have steadily trickled down to consumers. As part of SRAM since 2002, RockShox expanded across cross-country, downhill, trail, and enduro disciplines. The partnership reinforces development at the highest level and increases the likelihood that pro-tested suspension technologies and related products will become available to recreational riders and local bike shops in coming years.
Read at BikeMag
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