SRAM's acquisition of Ochain integrates the brand known for its innovative chainring spiders into its portfolio. Founded in 2019, Ochain's products have gained traction among downhill and enduro bikers. The chainring spiders allow for a 'chainless' feel, improving bike performance by reducing pedal kickback. Loris Rivelli, a downhill racer, praises its floating sensation. Ochain has also expanded its offerings to include products suitable for eMTBs and features external adjustments, ensuring continuous product development while preserving its unique brand identity.
After watching downhill racers break chains and perform well on certain courses without them, Ochain's founder, Fabrizio Dragoni, became interested in creating a system that provided a "chainless" feel while still maintaining the ability to pedal. The result was Ochain, an innovative chainring spider that allows varying degrees of free rotation with the goal of reducing pedal kickback and the drivetrain's influence on suspension performance.
Italian DH racer Loris Rivelli started racing with it in 2019. "It's hard to explain until you ride it - the bike feels like it floats more, like butter over rocks," said Rivelli, "Now, I run Ochain on every bike I own, even my e-bike - it's that good."
The benefits of Ochain haven't gone unnoticed, with plenty of other World Cup Downhill and Enduro racers adding the device to their bikes in an effort to better separate drivetrain and suspension forces and go faster on the race track.
Ochain has continued developing, improving, and expanding its product offerings, including options like the Ochain E for eMTBs and adding external adjustments with the Ochain R.
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