Roach x Race Face Channels 90s North Shore Freeride with Casual Wear Collection

"We were forging (stumbling) into the MTB unknown. We needed gear that would perform and protect, designed for our specific needs. The shore provided gnarly descents, builders were experimenting with high skinnies and ladder bridges, huge drops, with terrible landings, being the norm. It defined an era of our sport. Roach was the gear we wore."

"Race Face's limited collection of casual Roach apparel pays homage to the brand, the 90s, and the pioneers of freeride on the North Shore. With a handful of throwback styles and Roach logos on hats, t-shirts, and hoodies, you can relive the glory days, too."

In the 1990s, freeride mountain biking emerged on North Shore with riders tackling skinnies, big hucks, and massive drops on 26-inch wheels. Roach, a small apparel brand founded by Vancouverite Ingrid Doerr, created specialized clothing and protection for these pioneering riders' specific needs. Wade Simmons, known as the "Godfather of Freeride," credits Roach gear as essential equipment designed for the Shore's gnarly terrain and evolving riding demands. Race Face now honors this legacy with a limited Roach collection featuring casual wear including t-shirts, hoodies, and hats with throwback Roach logos, celebrating the riders and era that defined modern freeride mountain biking.

Read at Bikerumor