"Most see them as a casual (and consistent) place to meet cyclists in a new city (those with Clubhouses) and grab a snack with great coffee. They've operated as café-style community spaces, and riders use them for meetups before and after rides. They also hold events with Rapha athletes and cycling community fixtures and served as a way for riders to discover (and purchase) the latest Rapha kit, and plug into the local chapter of the Rapha Cycling Club (RCC)."
"Rapha's Clubhouses are cultural anchors for the Rapha community worldwide... so this announcement is really tough. I have been honest that we need to make changes at Rapha to bring greater focus. 'Simpler, better' is the guiding principle behind this decision. It is a painful decision, but it is the right call for the brand and our customers in the long run."
Rapha will close five Clubhouses ahead of April 2026, with the earliest closing January 18. The affected locations are Manchester (UK) and four U.S. Clubhouses: Boulder, Chicago, Miami, and Seattle. Clubhouses have functioned as café-style community spaces, meeting points for cyclists, event venues with Rapha athletes, and retail spots for Rapha kit and Rapha Cycling Club (RCC) chapters. Leadership described the move as a focused change guided by a 'Simpler, better' principle. Rapha plans to work with local venues to create RCC Partner Cafés and expand collaborations with existing retail partners to keep local RCC activity alive.
Read at Bikerumor
Unable to calculate read time
Collection
[
|
...
]