Putting the Fun Back in Functional: Transition Brings Back the Bottlerocket with a Full-Length Freeride Film
Briefly

Putting the Fun Back in Functional: Transition Brings Back the Bottlerocket with a Full-Length Freeride Film
"In the last few years, we have seen '90s and 2000s culture return in earnest across the globe-baggy pants, countless movie reboots, and carefully repackaged nostalgia from the millennial good ol' days are back in heavy rotation. While mountain biking remains an extremely small subset of the culture at large, the meta-modern apple doesn't fall far from today's mainstream tree. Take a look around your local bike park and you'll see what I mean."
"Earlier this year, we saw the return of one of the brand's most beloved models: the Bottlerocket. A freeride-focused fun machine through and through, the newly revamped Bottlerocket features adjustable travel from 180 to 200mm in the rear, combined with their cleverly named C.H.I.P.S. and S.A.L.S.A. system for maximum adjustability, meant to satisfy a wide variety of riders. Rolling on dual 27.5-inch wheels and offered in a hot-pink colorway they're calling "Disco Flamingo,""
1990s and 2000s cultural nostalgia has returned, visibly influencing mountain bike parks with baggy jorts and classic rock. A growing desire exists to return to a simpler, less hyper-optimized era of riding. Most bike brands pursue futuristic geometry and tech, but Transition revived retro elements in 2025, reintroducing the Bottlerocket freeride model. The Bottlerocket offers 180–200mm adjustable rear travel, C.H.I.P.S. and S.A.L.S.A. adjustability systems, dual 27.5-inch wheels, and a hot-pink "Disco Flamingo" colorway. The revival emphasizes fun and playfulness over marginal performance gains and extreme weight savings.
Read at BikeMag
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