The One Cycling project has faced a significant setback with the UCI not granting WorldTour status for its proposed races in 2026. Despite this challenge, the project remains determined to pursue a revolutionary approach to professional cycling, with significant financial backing from the Saudi PIF through SURJ Sports Investment. Key investors and major cycling teams are showing interest in supporting the project, which aims to create new opportunities and races while challenging existing cycling governance. The project's sources emphasize the urgent need for transformation in the sport to attract investment and avoid stagnation.
"Sports that are willing to transform and change are interesting to investors; those that aren't will get left behind. Pro cycling is on a precipice right now."
"The consequence of burying your head in the sand could be the death of you. Cycling very much faces that risk."
Collection
[
|
...
]