"To celebrate 50to01 turning 10 years old, we felt it was only right to get the crew together for a big road trip. We headed north in 8 vans with 16 of us in total, armed with a loose plan to meet up with our Scottish pals at some beautiful spots. Thanks so much to everyone who has contributed to 50to01 over the years."
"Ten years is pretty short in the grand scheme of things, but what started as a small operation that was built on selling handmade tie-dyed shirts under the name "All The Lads" has evolved into a full-blown global phenomenon that has been influencing mountain biking culture and riding for a decade. To learn more about the 50to01 story and how it all began, Enduro Mountain Bike Magazine has a terrific article on the brand's history."
50to01 celebrated its tenth anniversary with a multi-van road trip involving 16 people heading north to meet friends at scenic Scottish locations. The crew expressed gratitude to contributors and positioned the celebration as a gift to supporters, emphasizing a love for mountain biking and community. The brand began selling handmade tie-dyed shirts as "All The Lads" and grew into a global phenomenon that has influenced mountain biking culture and riding over a decade. An energetic video showcases strong riding and a curated soundtrack. A 650-page book is planned for early 2026, and credits list musicians, filmmakers, and editors.
Read at BikeMag
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