"If you're a shop wrench or dealer, that means no more direct orders from Öhlins. Instead, BTI and QBP will handle all U.S. dealer distribution, streamlining access to Öhlins forks, shocks, service kits, and small parts. "By working with BTI and QBP, we're ensuring that Öhlins products are easier than ever for dealers to access," said Jake Thompson, MTB Manager at Öhlins USA. "Our team remains focused on innovation and rider support while our partners handle logistics with speed and efficiency.""
"Offloading distribution to two of the biggest names in the U.S. gives Öhlins more bandwidth to refine the products that riders obsess over: the buttery-smooth TTX Air, the ultra-precise RXF36, and the full range of coil and air suspension systems that have made their way onto everything from World Cup DH bikes to weekend trail rigs. For riders, this means less waiting and more riding -a win for anyone who has ever been stuck mid-season waiting on a shock rebuild or replacement damper."
Öhlins USA has shifted to a distributor-only model for its mountain bike division, designating Bicycle Technologies Inc. (BTI) and Quality Bicycle Products (QBP) as exclusive U.S. dealer partners. Dealers will place Öhlins MTB orders through BTI or QBP, which will stock the complete catalog including forks, shocks, service kits, and tools. Warranty and service continue via Öhlins' existing service-center network while BTI adds factory-level repairs and QBP expands in-house suspension service. The change aims to reduce lead times, lower costs for end customers, and allow Öhlins to concentrate on product development and rider support.
Read at Bikerumor
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