"Both brands represent innovation, performance, and a strong connection to the cycling community. These have always been important values throughout my career."
"Their ongoing support allows me to keep exploring new ideas and inspiring people to ride bikes around the world."
"I'm more than excited to be partnering with them. I have always highly regarded both brands."
Hans Rey has announced a new partnership with Santa Cruz and Bosch eBike Systems after 38 years with GT Bicycles. He will serve as an ambassador and key opinion leader for both brands, which he has always highly regarded. The partnership aligns with his values of innovation and performance. Rey continues to receive support from various sponsors, enabling him to pursue new projects, including an urban adventure film and charity initiatives. His transition to Santa Cruz is seen as a natural progression within the Pon Holding Group.
Read at Bikerumor
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