"The new deal between Lidl and Trek is expected to be completed in the next few weeks, subject to the approval of all relevant authorities."
"With more funding, Lidl-Trek are hoping to rival the other 'super teams' in cycling, who boast the biggest nuggets - notably UAE Team Emirates-XRG, Visma-Lease a Bike, Ineos Grenadiers and Red Bull-Bora-hansgrohe."
"A state-of-the-art Performance Center is among the things earmarked for the new investment, focused on athlete health, recovery and performance analysis."
"For us, Lidl-Trek represents a powerful platform to reach the pinnacle of international men's and women's road cycling."
Lidl is acquiring a majority stake in the WorldTour team Lidl-Trek to enhance its growth and competitive edge. This partnership includes restructuring ownership with Trek retaining a significant stake. Lidl and Trek aim to become a leading team in international road cycling. The deal is pending regulatory approvals and aims to attract top riders and staff. With additional funding, Lidl-Trek plans to rival other significant teams in cycling. Investments include creating a Performance Center for athlete health and analytics to boost performance outcomes.
Read at Cyclingnews
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