"If you've been following the turbulence with YT Industries over the last few months, it might come as a bit of a surprise to hear that the brand has been officially re-purchased by its founder, Markus Flossman. In a recent press release announcing the news, the brand is claiming that it is going 'back to its roots' while undergoing a slight rebrand as the newly established Young Talent Industries, but is still based out of the brand HQ in Hausen, Germany."
"This news comes on the heels of even more positive developments in the bike industry, following Nukeproof's announcement that it is making a comeback and launching a new Reactor after a challenging couple of years. "YT was never just a brand - it's always been an attitude. And that attitude is back," continues Flossmann. "We have some work to do to rebuild the trust, and we know it won't happen overnight. We're also proud to see Nukeproof making a return.""
Markus Flossmann repurchased YT Industries and re-established the company as Young Talent Industries, operating from its Hausen, Germany headquarters. The relaunch emphasizes returning to roots, a renewed attitude, and positive industry comebacks such as Nukeproof's Reactor. Key priorities include accountability and responsibility to customers, development, service, and customer engagement. Inventory is reportedly back in stock in some markets while North American availability remains limited. Many customers still await bikes or refunds; resolving outstanding orders is the top priority, with delays attributed to final parts or awaiting customer replies. The relaunch drops the previous "Mill" concept.
Read at BikeMag
Unable to calculate read time
Collection
[
|
...
]