This week in e-bikes features significant developments, including GoCycle receiving new funding from Aventon's founder JW Zhang, set to aid its 2026 product relaunch. Additionally, MAHLE is entering the eMTB segment with a competitive mid-drive motor. Meanwhile, the DTC brand Canyon has opened its first Experience Center in California, enhancing customer engagement. On a legislative front, a bill has been introduced to Congress aimed at removing tariffs on bicycle components to support domestic assembly, potentially transforming the industry landscape towards localized production.
GoCycle, a leading UK-based e-bike manufacturer known for compact, lightweight models, has secured funding from Aventon's founder to reboot its operations and product line.
The new funding from a prominent North American e-bike manufacturer's owner aims to support GoCycle's planned relaunch in early 2026 after recent restructuring efforts.
MAHLE, a Spanish company, is entering the eMTB market with a powerful mid-drive motor designed to compete against industry leaders, expanding the competitive landscape.
A new bill in Congress proposes eliminating tariffs on bicycle components, which may encourage domestic assembly and further support the burgeoning e-bike industry.
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