Giant & Liv Expand Race Helmet & Performace Sunglass Lineup
Briefly

Giant & Liv Expand Race Helmet & Performace Sunglass Lineup
"The new Giant and Liv eyewear lineup revolves around a simple goal: clearer vision at speed. The glasses are designed to improve focus, contrast, and visual clarity across a wide range of riding environments, from high-speed road riding to gravel and trail use. The core of that system is a mix of premium lens technologies, paired with lightweight TR90 frames and extensive ventilation."
"At the core, you'll see several optical technologies repeated: VividVis Lens Technology, meant to sharpen contrast and enhance depth perception. PolarVis Lens Technology reduces glare from reflective surfaces like wet pavement, water, or snow. FotoVis Technology uses photochromic lenses that automatically adjust tint depending on ambient light. And in a nod to premium optics, several models use Zeiss-developed lenses."
"All lenses feature scratch-resistant coatings, hydrophobic and oleophobic treatments to repel water and oil, and full UV400 protection. Plus, the designs and shapes are very cool-looking, even for a guy who really doesn't like sunglasses. But tech aside, the lineup is also broad. There are aggressive race-ready shields, versatile mid-frame designs, and even a lifestyle-leaning option."
Giant and Liv have systematically developed a comprehensive rider-gear ecosystem including helmets, shoes, wheels, and tires, now expanding significantly into eyewear for 2026. The new sunglasses lineup prioritizes clearer vision at speed through premium lens technologies including VividVis for contrast enhancement, PolarVis for glare reduction, and FotoVis photochromic technology. Frames utilize lightweight TR90 material with extensive ventilation. All lenses include scratch-resistant coatings, hydrophobic and oleophobic treatments, and UV400 protection. The collection spans aggressive race-ready shields, versatile mid-frame designs, and lifestyle-oriented options. Two new performance helmets emphasize modern aero and ventilation priorities, creating a complete head-to-toe performance setup for various riding disciplines.
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