"After protests stole the show for much of the 2025 Vuelta a España, the woes continue for Israel-Premier Tech (IPT). In a dramatic turn of events, Factor Bikes CEO Rob Gitelis has given Israel-Premier Tech a clear ultimatum: change the team's name and flag, or Factor walks away. The team is Factor's only World Tour representation, and it's now under threat, as controversy, protests, and branding concerns mount around the Israel-Premier Tech banner."
"Factor's pullback isn't sudden. For nearly two years, the company struggled with the tension surrounding the team's ownership, national flag, and the growing protests tied to IPT's brand presence. The protests were impossible to ignore at this year's Vuelta a España. Multiple stages were disrupted to the extent that other teams were calling for the IPT's dismissal due to safety concerns."
Protests at the 2025 Vuelta a España intensified scrutiny of Israel-Premier Tech and prompted a public ultimatum from Factor Bikes: change the team's name and flag or lose Factor's support. Factor cites nearly two years of tension over ownership, national registration, and recurring protests that affect its brand, staff safety, and growth. Israel-Premier Tech owner Sylvan Adams has signaled willingness to explore rebranding and nationality changes for 2026, but no agreement exists and Factor reports no contract beyond this year. A Factor withdrawal would remove its only WorldTour representation and deepen the intersection of sponsorship, politics, and cycling.
Read at Bikerumor
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