"e*thirteen will shift its US sales model starting January 1, 2026, moving from third-party distributors to dealer-direct sales from Petaluma, California. Previously, its products were distributed by QBP, BTI, and dealer-direct, but it will now focus on direct sales via its website ( www.ethirteen.com). This change is in response to recent market changes, namely, new import tariffs in the USA. While many companies have raised retail prices and squeezed dealer margins, e*thirteen believes increasing prices now, amid a post-pandemic inventory glut, would harm consumers and the brand."
""We would like to sincerely thank our distribution partners QBP and BTI for many years of professional service and support," said Chris Costello, e*thirteens American Sales/Service Manager. "It has been a pleasure to work with these outstanding businesses and friends. We feel this step is necessary to limit tariff & inflation-driven price increases and allows us to offer improved dealer margins as well as limit MSRP increases.""
e*thirteen will shift US sales to a dealer-direct model from Petaluma, California beginning January 1, 2026 and will sell through www.ethirteen.com. The company previously relied on distributors QBP and BTI as well as dealer-direct channels. The change responds to new US import tariffs and aims to avoid immediate retail price increases amid a post-pandemic inventory glut. Removing distributor margins enables dealers to earn higher profits and gain direct access to products and support. Dealer-facing benefits include increased margins on high-ticket and high-volume items, margin-rebate protections, free ground shipping over $200, 24-hour fulfillment, and Shopify Collective integration.
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