"There is something special about creativity. It's unexplainable and unmistakable. Like successfully capturing lightning in a bottle, the creative act is something you can't force. Built of equal parts inquiry, intuition, and improvisation, it's a mysterious force you can tune into-but only with careful attention and dedicated intention. While for some it feels impossible to hone in on, for others it seems to flow as naturally as water from a faucet."
"After an illustrious career consisting of multiple Red Bull Rampage wins, Crankworx titles, and X Games gold medals, the 32-year-old Canadian has always made the extraordinary appear effortless-and with his new company, Signature, he has continued to do just that. The rider-owned-and-operated brand has been steadily releasing premium-quality soft goods since mid-2025, and yesterday they announced the arrival of their long-anticipated lineup of hard goods."
"While we got a sneak peek of several bars and stems at Red Bull Rampage in 2025, these highly coveted hard goods haven't been available to the public until now. Designed to meet the needs of modern enduro, downhill, freeride, and slopestyle riders, the alloy bar and stem are the physical embodiment of Rheeder's commitment to creativity and craft-and exist where the line between rider and creator blurs."
Brett Rheeder's brand Signature launched its first Entra hard goods, entering the component market with alloy bars and stems. The rider-owned-and-operated company released premium soft goods since mid-2025 and showed Entra prototypes at Red Bull Rampage 2025 before public availability. The Entra handlebar comes in 42mm and 28mm rise options. The components target modern enduro, downhill, freeride, and slopestyle riders and emphasize creativity, rider expression, and craftsmanship. The product development prioritized rigorous testing and blending of aesthetic expression with high-quality component design and innovation to meet demanding riding styles. Availability has just opened to the public.
Read at BikeMag
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