"The most recognizable kit in the peloton is about to ride into the sunset. Rapha and EF Pro Cycling have announced that 2025 will mark the final year of their seven-year partnership, one that didn't just outfit a team, but reshaped what pro cycling could look like. From the iconic pink to the wild Palace collaborations, the duo brought energy, creativity, and personality to a sport that too often plays it safe."
"When Rapha first partnered with EF in 2019, it wasn't just about kit design. Together, they introduced an attitude, a sense that the WorldTour could be more human, more expressive, and a whole lot more fun. The "Alternative Calendar" saw riders trade in their race radios for adventure, showing up at Unbound Gravel, Leadville, and the Cape Epic. Lachlan Morton's solo Alt Tour captured global attention and redefined what "racing" could mean."
"On the road, the partnership delivered too. EF riders in Rapha kit won on every stage, literally, taking victories at the Tour de France, Giro, and Vuelta, as well as monuments like Flanders and Paris-Roubaix Femmes. Meanwhile, Rapha's Pro Team line evolved in tandem with the athletes. Together developing faster speed suits, better weather protection, and a kit designed around real race demands, not just wind tunnel tests."
Rapha and EF Pro Cycling will end their seven-year partnership after 2025, concluding a collaboration that combined bold design with on-road performance. The partnership began in 2019 and introduced an expressive team identity, Palace collaborations, and the Alternative Calendar that sent riders to events like Unbound Gravel, Leadville, and the Cape Epic. Lachlan Morton’s Alt Tour captured global attention and redefined notions of racing. EF riders in Rapha kit claimed victories at the Tour de France, Giro, Vuelta, and monuments such as Flanders and Paris‑Roubaix Femmes. Rapha’s Pro Team line evolved with athletes to deliver faster speed suits, better weather protection, and race-focused kit development. The collaboration influenced industry approaches to team identity and attracted new audiences to cycling.
Read at Bikerumor
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