"Colby Pringle knows a thing or two about riding bikes with steeze, and it doesn't matter what he's riding - there's no stopping the style. From skateparks to loamy flow, Colby lets his bike handling do the talking. Three minutes of riding, all edited and cut together to massage the brain. This video drops just shortly after Cannondale released the first episode of Down on the Farm, a roadtrip with the Cannondale Farm as they seek and find the best MTB trails in the Northwest,"
"Cannondale has been on a roll this month with video parts, and whoever is behind the creative direction is nailing it. Both this video and Down on the Farm are excellent examples of a brand leaning into the culture. With Cannondale's legacy in the sport, it's refreshing to see such great support for grassroots riders in well-filmed, well-edited videos. In a time when it's all about short-form, quick dopamine hits, seeing a longer-form video like Down on the Farm,"
A three-minute video captures Colby Pringle riding with steeze across skateparks, loamy flow, and iconic Kamloops terrain. Colby rides a Cannondale Dave under skatepark lights, a Moterra SL on Squamish flow, and a Jekyll on Kamloops trails. Rapid-cut editing emphasizes bike handling, range, rhythm, and raw talent. The video follows Cannondale’s Down on the Farm roadtrip showcasing Northwest MTB trails. Cannondale pairs longer-form storytelling with short, high-energy edits to engage both deep narrative viewers and short-form audiences. The brand emphasizes creative direction and grassroots rider support, leveraging legacy to connect with mountain-bike culture.
Read at BikeMag
Unable to calculate read time
Collection
[
|
...
]