""Back in March of this year, Intense announced the "Frame-First" program in collaboration with Quality Bicycle Products (QBP), a distributor of cycling components, which allows riders to build their custom dream bike from a massive catalog of parts and components. This program eliminates the need to custom-order each part of the build, which can be quite expensive when ordering through consumer-facing retailers.""
""This isn't about choosing a pre-configured option", says Mike Carr, VP of Sales and Marketing at Intense Cycles. "This is a bike built around you. But this goes deeper than just choosing colors or components. It's about creativity, expression, and bringing your personality into every ride.""
""Through the Frame-First program, Intense can offer over 20 million combinations for building your bike and aims to elevate the program's experience for riders and retailers with the next phase of the program. The Intense Frame First 3D bike configurator. This is an easy and interactive way to design a ride that reflects your style and preferences.""
Intense Cycles refocused on the US market after withdrawing from Europe and reintroduced a long-missing light-trail bike using the JS-Tuned suspension platform. Intense partnered with Quality Bicycle Products (QBP) to launch the Frame-First program, enabling riders to build custom bikes from a massive catalog and avoid expensive custom orders. The program offers over 20 million combinations and includes an interactive 3D bike configurator to design rides that match individual style and preferences. The program emphasizes personalization, creativity, and elevating the retailer and rider experience through expanded configurator capabilities.
Read at BikeMag
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