"Gorewear retailers received a letter from Gore announcing its intention to shut down the Gorewear cycling brand. Velobiz.de, a German media outlet, first covered the potential closure after reportedly receiving a copy of the letter. In the letter, Gorewear claims that economic hardships are the reason for the closure, despite "careful consideration and in-depth analysis of long-term prospects." This letter is reportedly signed by Michael Hullik, the Managing Director for WL Gore & Associates GmbH."
"...for more than 40 years, we have strived with great dedication and considerable investment to successfully position the Gorewear brand in an extremely competitive environment. However, despite all these efforts, we see no realistic possibility of sustainably achieving our business and financial goals. According to the letter, Gorewear will continue to fulfill orders until March 31, 2026. Gorewear's website will also remain active to help process orders and sell off remaining inventory."
Gore announced plans to shut down the Gorewear cycling brand and notified retailers by letter. The letter attributes the decision to economic hardships despite careful consideration and in-depth analysis of long-term prospects. The letter is signed by Michael Hullik, Managing Director for WL Gore & Associates GmbH. The letter states that for more than 40 years Gore invested to position Gorewear but sees no realistic possibility of sustainably achieving its business and financial goals. Gorewear will continue to fulfill orders until March 31, 2026, and the brand's website will remain active to process orders and sell remaining inventory. Gore has not provided a public comment.
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