"Circa five years ago, two friends noticed a shift in Berlin's Club Culture. "Nights were getting longer, everyone was putting more strain on their bodies, but no one was taking better care of themself", founders Dennis Mühlhauser and Mike Vollmuth noticed. Fueled by this observation and the desire to run their own business, they decided to create a product to fix this."
"In 2021, the two friends decided to release merch for their product, mainly because they thought their "logo just looked really cool". Working with a graphic designer, they created their first collection of biker-adjacent clubwear, which "sold out almost immediately." This enthusiasm for their clothes quickly gave way to a full pivot. "It was also the first time that both of us really were passionate for something, so we made the decision to pursue this", Mike explains."
Two friends in Berlin observed longer nights and worsening self-care in club culture and created a recovery supplement. They launched merch in 2021 after liking their logo and worked with a designer to make biker-adjacent clubwear that sold out almost immediately. Community enthusiasm prompted a full pivot from supplements to fashion. Their authenticity came from being part of the core nightlife scene and personal passion for the project. A fashion figure, Sven Marquardt, liked their post in early 2025, received a pair of pants, wore them, and collaborated on a bomber jacket. The bomber jacket will be available at this month's Feierabend.
Read at KALTBLUT Magazine
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