Haribo has delighted candy lovers worldwide since 1920, starting with its founder Hans Riegelâs original creation, the Dancing Bear. This chewy, gelatin-based candy marked the beginning of gummy candy as we know it today. Throughout the years, Haribo evolved its products, leading to the redesign of its iconic Dancing Bear to the Goldbear in 1960. Although production faced challenges during World War II, Haribo persevered and introduced new flavors and versions of its candies. Their signature Goldbears remain a bestseller, captivating consumers with their fruity flavors, and production continues to be staggering, wrapping around the Earth 10 times annually.
The evolution of the Haribo Goldbears, stemming from the original Dancing Bear candy, showcases over a century of candy innovation and worldwide appeal.
Founded by Hans Riegel in 1920, Haribo began as a small operation producing the iconic Dancing Bear, which ultimately evolved into the beloved Goldbears.
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