"Basilicata is located in Southern Italy, right between Puglia and Calabria. I'll admit that I have an emotional connection to the area, too: My great-grandmother hails from a small town called Pignola, right in the heart of the region near its capital, Potenza. That said, I also happen to genuinely love this part of Italy, from its dramatic rolling hills to its niche cuisine."
"Not only is it beautiful, but I've found it to be less crowded than other parts of the country. As of 2025, the population of the entire region of Basilicata is less than 550,000, whereas the population of Rome, which is just a city, is close to 3 million."
"Uniquely surrounded by the sea on two coasts - to the south, the Ionian Sea, and to the west, the Tyrrhenian Sea - Basilicata offers a beach escape on a budget. Most notably, Maratea is my favorite Amalfi Coast 'dupe' in the country. The beaches in this town are top-notch with clear, sparkling water."
Basilicata is a hidden gem in southern Italy located between Puglia and Calabria, featuring a population under 550,000 compared to Rome's 3 million. The region is uniquely surrounded by two seas—the Ionian Sea to the south and the Tyrrhenian Sea to the west—providing affordable beach experiences. Maratea stands out as a budget-friendly alternative to the Amalfi Coast, featuring pristine waters and recognized beauty. Beyond beaches, Basilicata offers dramatic rolling hills and distinctive regional cuisine. The area remains less crowded than other Italian destinations while maintaining authentic charm and cultural significance.
Read at Business Insider
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