Mandatory 'housing orders' for poultry due to avian flu have led to significant changes in consumer perceptions of product pricing. Shoppers are questioning the validity of paying premium prices for 'free-range' labels when ducks and chickens are kept indoors most of the time. This is the fourth lockdown directive in five years, potentially undermining the trust in these labels. Despite this, many consumers justify the costs, believing the higher prices represent better animal welfare and product quality, highlighting a complex psychological interaction between consumers and agricultural practices.
The imposition of mandatory 'housing orders' is driving buyers to question the justification behind the higher prices for products labelled as free-range, particularly as avian flu threats persist.
As shoppers are faced with increasing prices for free-range eggs and poultry, many still believe the labels signify quality and are willing to pay more despite the chicken's indoor confinement.
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