6 Grocery Store-Brand Brownies, Ranked From Worst To Best - Tasting Table

"For this baked good, texture is more important than flavor. Brownies should be chewy on the outside and enticingly gooey on the inside. The brownie that fulfilled this requirement earned top placement. Fudgy brownies, which were only gooey, ranked lower."

"Brownies generally taste sweet and chocolate, but the best ones also have a hint of saltiness, acidity, and bitterness. So, the highest-ranked products in this article were more nuanced, while the lowest-ranked ones were bland or only sweet."

"The packaging for Family Fare Café Valley Chocolate Cheesecake Brownie Bites misleads by making them look incredibly decadent and mouthwatering when in reality these brownies have less taste and texture than any of the others reviewed here. Pictures can lie, but a taste test can't."

Supermarket brownies differ substantially in quality across texture, taste, and price. Texture ranks as the most important factor, with ideal brownies featuring a chewy outside and gooey inside. Fudgy brownies that are only gooey rank lower. Superior brownies offer nuanced chocolate flavor with subtle saltiness, acidity, and bitterness, while lower-ranked options taste bland or overly sweet. Price becomes a consideration when comparing similar products. Additional factors like appeal to children or suitability for ice cream sundaes may influence individual purchasing decisions but don't affect overall rankings. Family Fare Chocolate Cheesecake Brownie Bites exemplify disappointing products, featuring bland, watery flavor and poor texture despite appealing packaging.

Read at Tasting Table