"To be a Bugatti, each model must be infused with the spirit of its incomparable heritage. This new studio is crafted to nurture that spirit."
"The Berlin Design Studio is outfitted with state-of-the-art technology, including advanced virtual-reality systems that allow designers to interact with digital models in real time."
Bugatti has launched its new Design Studio in Berlin, located in a historic 1920s power station. This creative laboratory serves as a hub for 25 designers from 22 countries, enhancing Bugattiâs commitment to diversity and innovation. Under the leadership of Frank Heyl, the studio utilizes cutting-edge technology, such as virtual-reality systems, to redefine traditional design methods and foster an agile workflow. By blending heritage with modern advancements, Bugatti aims to evolve its iconic brand identity within a culturally rich environment.
Read at stupidDOPE | Est. 2008
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