"The Brewbound team recaps the 2025 Great American Beer Festival (GABF) and the start of the National Beer Wholesalers Association's (NBWA) Annual Convention and trade show, on the latest edition of the Brewbound Podcast, recorded in Las Vegas. Jess and Zoe share their experiences at GABF, including which legacy craft brewery brought the Party Bomb; festivalgoers' reception for full-strength spirits; the return of timed special pours; mixing Pop Rocks and BeatBox; and the flamboyant embrace of costumes."
"The conversation shifts to NBWA convention's first day, including the key theme of wholesaler independence from supplier interference shared by outgoing NBWA president and CEO Craig Purser and board chair Rebecca Maisel. They also discuss the underlying theme of beer as a social lubricant, including untapped events and occasions that could provide a boost to a soft beer category. Then, in this week's featured interview, Maisel joins Justin to discuss her call for freedom for undue supplier influence and why distributors are questioning their supplier relationships."
Attendees at the 2025 Great American Beer Festival experienced legacy craft theatrics, a positive reception to full-strength spirits, the return of timed special pours, playful combinations like Pop Rocks with BeatBox, and a strong embrace of costumes. The National Beer Wholesalers Association Annual Convention emphasized wholesaler independence from supplier interference as a core theme voiced by outgoing NBWA leadership. Conversations highlighted beer’s role as a social lubricant and identified untapped events and occasions that could revive a soft beer category. Rebecca Maisel’s featured interview called for freedom from undue supplier influence, noted distributors questioning supplier relationships, and observed distracted drinkers alongside growth in intoxicating hemp beverages.
Read at www.brewbound.com
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