The cannabis market is rapidly expanding with legalization across the U.S., bringing in numerous brands and corporate entities. However, small batch craft cannabis, characterized by artisanal methods and sustainable practices, is essential for maintaining product quality and industry integrity. Compared to mass production, craft cannabis focuses on the unique aspects of the plant, prioritizing genetics and terpenes over quantity. The dominance of Multi-State Operators (MSOs) often leads to lower quality products and erodes the cultural significance of cannabis, emphasizing the need for consumer support of local, small-scale producers.
Craft cannabis growers prioritize quality, sustainability, and artisanal cultivation methods, offering unique, flavorful products that stand out in a crowded market dominated by mass production.
The shift towards mass production threatens to undermine not just smaller growers but the rich cultural history of cannabis that emphasizes community and authenticity.
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