"A new investigation from Matt Brown at Extra Points explored the beer sales this season at 21 different college football stadiums. What Brown and his colleagues discovered, via a series of Freedom of Information Act requests, was where beer sales were at their highest for the current season - and where they were down. At the top of the list was Nebraska, which has sold over $2 million worth of beer for games in August and September of 2025."
"Coming in just behind them were the University of Tennessee and LSU, at $1.6 million and $1.4 million, respectively. The University of Minnesota, with booze sales of just over $1 million, was the other institution of higher learning on the list to exceed the million-dollar mark for the period specified. There are also some surprises here: Brown pointed out that Wisconsin's underwhelming season thus far has driven down attendance at their home games, which has also had a similar effect on alcohol sales there."
FOIA requests to 21 college football stadiums produced beer-sales figures for games in August and September 2025. Nebraska led with over $2 million in beer sales, followed by the University of Tennessee ($1.6 million), LSU ($1.4 million), and the University of Minnesota (just over $1 million). Wisconsin’s lower attendance amid an underwhelming season reduced its alcohol revenues. Many universities did not respond to the requests, and plans exist to follow up after the season to assemble a more comprehensive, season-long chart of beer sales.
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