"BrewDog is one of the most iconic, mission-driven craft beer brands in the U.K. It helped redefine modern craft beer through bold innovation, fearless creativity and an unwavering commitment to great beer. What makes BrewDog truly special has always been its brewers, its brewpubs and its passionate community of beer fans."
"As we begin a new chapter for this great brand, our priority is to refocus BrewDog on the craft beer excellence that made it beloved in the first place and strategically invest to return the operations to profitable growth. BrewDog's future is bright, and we are committed to ensuring the brand continues to lead and inspire the global craft beer movement."
"Tilray's management brings operational and strategic expertise, a diversified global beverage infrastructure and a disciplined investment approach needed to unlock BrewDog's next phase of growth."
Tilray Brands completed the acquisition of BrewDog's strategic assets, including the global brand, intellectual property, U.K. brewing operations, and 11 brewpubs across the United Kingdom and Ireland for £33 million. BrewDog, founded in 2007, became one of the largest independent craft beer brands in the U.K., known for iconic brands like Punk IPA, Hazy Jane, Lost Lager, and Wingman. Tilray views this acquisition as a growth opportunity in the U.K. and previously untapped international markets. CEO Irwin Simon emphasized refocusing BrewDog on craft beer excellence and returning operations to profitable growth, leveraging Tilray's operational expertise, global beverage infrastructure, and U.K. market experience to unlock the brand's next growth phase.
Read at Bevindustry
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