This article explores the peculiar coincidence between the election of a new pope from the United States and the sudden viral popularity of malört, a bitter Swedish liqueur made from wormwood. The author discusses how malört's horrifically bitter flavor stands in stark contrast to more palatable liqueurs, while also delving into the historical connections of wormwood in Swedish culture. As the piece progresses, it highlights the humorous way these two seemingly unrelated events coalesce in the public consciousness, presenting an intriguing exploration of modern synchronicity.
The internet experienced a bizarre synchronicity highlighted by the election of a new pope and the sudden virality of malört, a gross liqueur.
Malört is a potent liqueur flavored with wormwood, known for its horrifically bitter taste that challenges even the strongest of drinkers.
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