"OBC's formation wasn't out of necessity even in a Pacific Northwest market facing challenges through distributor consolidation. Instead, the collective's foundation was built via long-time relationships among brewery owners in Bend. And it was those relationships that led to Rhine acquiring Crux in a separate deal from founders Larry Sidor and Paul Evers."
"Even with a portfolio of five brands and efforts to consolidate production, sales and marketing, Rhine said maintaining each brand's unique identity will be key to the future of the collective."
The Oregon Beverage Collective launched as a coalition of five breweries: Crux Fermentation Project, Cascade Lakes Brewing, Silver Moon Brewing, Goodlife Brewing, and Tumalo Cider. OBC president Andy Rhine explained the collective's formation stemmed from established relationships among Bend brewery owners rather than market necessity, despite Pacific Northwest distributor consolidation challenges. Rhine separately acquired Crux from founders Larry Sidor and Paul Evers. The collective consolidates production, sales, and marketing operations while prioritizing preservation of each brand's unique identity. The discussion also addressed OBC's future expansion prospects and potential new members joining the collective.
#craft-brewing-consolidation #mergers--acquisitions #oregon-beverage-collective #brand-identity-strategy #brewery-partnerships
Read at www.brewbound.com
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