As March Madness approaches, The Finnish Long Drink invites fans to enjoy the games from home by embracing Kalsarikännit—an important Finnish tradition. Meaning 'pantsdrunk,' Kalsarikännit celebrates drinking in the comfort of your own space, often in your underwear, providing a relaxing alternative to crowded bars. To promote this cultural hallmark, the brand is offering a 6-pack for just $0.01 from March 18 to April 7, encouraging sports enthusiasts to participate in a unique way that highlights comfort and enjoyment over hustle.
Kalsarikännid, literally meaning 'pantsdrunk,' embodies the joy of drinking at home in comfort, especially relevant during high-energy events like March Madness.
This spring, The Finnish Long Drink encourages viewers to embrace Kalsarikännit by offering a 6-pack for just $0.01 for home celebrations during the tournament.
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