"Lugermeister begins with neutral grain from upstate New York, macerated with botanicals including poppy seed, gentian, juniper berry, kola nut, licorice root, and sarsaparilla."
"The result is a layered digestif with notes of licorice, cacao nib, candied grapefruit, juniper, cinnamon, and toasted poppy, nodding to both German tradition and Brooklyn craft sensibility."
"The bottle's design reinforces the collaboration's thesis, pairing Art Deco typography with an illustration of Peter Luger's iconic Williamsburg corner façade."
"For Peter Luger, Lugermeister is part of a broader strategy to bring more offerings that reflect their heritage and connect with modern consumers."
Lugermeister is a Kräuterlikör created through a collaboration between Faccia Brutto Spirits and Peter Luger. This spirit reflects a blend of old-world German roots and modern Brooklyn craft culture. It is made from neutral grain and infused with various botanicals, resulting in a digestif with complex flavors. The design of the bottle features Art Deco typography and an illustration of Peter Luger's facade, emphasizing the collaboration's heritage and aesthetic. The project involved extensive development and iterations over nearly a year.
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