Snow Beer has gained international notoriety for being the world's most consumed beer, although it is mostly available in China. Introduced in 1993, this lager is produced by China Resources Snow Breweries and has overtaken established brands like Heineken and Budweiser in global consumption levels. While its taste is noted to be mild and typical for a lager, this beer's popularity highlights a trend where volume trumps uniqueness in the market, with major consumption concentrated in China where beer has seen a significant rise in popularity since the early 20th century.
Snow Beer has become the world's most consumed beer, surpassing well-known brands like Heineken and Budweiser, even though it remains largely available only in China.
The beer, with its low alcohol and mild flavor, reflects a growing global trend where less distinctive beers are favored, emphasizing volume over uniqueness.
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