""The LIV brand is beloved by consumers but is now threatened by Defendant LIV Golf's infringement, and LIV brings this action to protect its brand, preserve its reputation, and recover for the damages it suffers each day that LIV Golf persists in its infringement.""
""The lawsuit alleges that the golf league's use of the LIV brand has caused widespread confusion amongst customers, distributors, and depressing sales of its craft alcohol products.""
""Since it launched in 2021, LIV Golf has deployed billions of dollars in marketing efforts aimed at buying prominence, including by expanding into 'LIV' branded alcohol and apparel-that is, precisely the areas in which LIV owns long-standing marks and where it has built its reputation for authenticity.""
Long Island Spirits Inc. filed a lawsuit against LIV Golf in federal court, claiming trademark infringement. The distillery alleges that LIV Golf's use of 'LIV' branding for alcoholic beverages and apparel violates federal and New York trademark laws. The lawsuit seeks to prevent LIV Golf from using the 'LIV' mark and demands punitive damages for unfair competition. Long Island Spirits asserts that the golf league's actions have caused confusion among consumers and negatively impacted its sales since it has owned the 'LIV' mark since 2007.
Read at ESPN.com
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