Lessons on Navigating California's Turbulent Craft Distribution Market with Kevin McGee
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Lessons on Navigating California's Turbulent Craft Distribution Market with Kevin McGee
"Kevin McGee used his law degree more than he expected when his family took over legacy California craft brewery Anderson Valley Brewing Company (AVBC), including in legal battles over distribution rights. Now that the family has sold the brewery, a move announced in March, McGee is putting his degree to use full time. On the latest edition of the Brewbound Podcast, McGee recounts recent franchise law cases and victories in the Golden State and"
"McGee, who acted as AVBC's president and CEO, also shares when he and his family knew it was the right time to sell the brewery. He explains what brewery owners thinking about selling need to consider, how they should prepare and what the current buyer market looks like. Before the conversation, Brewbound editor Justin Kendall and senior reporter Zoe Licata discuss Anheuser-Busch InBev's sale of its New York City wholly"
Kevin McGee applied his law degree while leading Anderson Valley Brewing Company, particularly during legal battles over distribution rights in California. After the family sold the brewery in March, McGee transitioned to practicing law full time. Recent franchise law cases produced victories in the Golden State and indicate likely future challenges to craft brewers' ability to switch distributors. The sale decision involved timing, preparation, and evaluation of the current buyer market. Concurrent industry movement included Anheuser-Busch InBev selling its New York City distributor to Southern Glazer's, reflecting ongoing consolidation in distribution.
Read at www.brewbound.com
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