Keystone Light embraces gamification with Blaze Orange cans
Briefly

Keystone Light embraces gamification with Blaze Orange cans
"Back by popular demand, Keystone Light launched The Hunt campaign, where consumers are invited to track down the rare Blaze Orange can. Hidden among collectible packs of Keystone Light this fall are rare and coveted Blaze Orange cans, which unlock the change to win epic outdoor merch. To mark a new hunting season and take the campaign to a whole new level, Keystone Light has increased"
"the number of Blaze Orange cans available across the nation, providing consumers a 1 in 100 chance to win must-have prizes and experiences. Consumers who find a Blaze Orange can with a QR code can scan the can to enter for their chance to win: One of five grand prizes: an epic getaway to a hunting lodge for the winner and three guests, along with a"
Keystone Light launched The Hunt campaign inviting consumers to find rare Blaze Orange cans hidden in collectible packs this fall. The brand increased the number of Blaze Orange cans nationwide, creating approximately a 1-in-100 chance to win prizes. Found Blaze Orange cans include QR codes that entrants can scan to enter. Prizes include five grand prizes consisting of hunting lodge getaways for the winner and three guests plus a $1,500 case stipend, and instant-win items such as Realtree camo merchandise. The Hunt packaging is available in 15-, 24-, 30-pack sizes and 24-ounce cans, running through Nov. 30.
Read at Bevindustry
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