High Rise Founder Matt Skinner's National Ambitions for Intoxicating Hemp Beverage Brand

"The Charleston, South Carolina-headquartered intoxicating hemp beverage brand is now available in 22 states, and Skinner sees an opportunity to go even bigger. We're in the space of being a nationwide brand at this point, he says on the latest edition of the Brewbound Podcast, recorded in October at the National Beer Wholesalers Association's Annual Convention in Las Vegas."

"Having those partnerships and getting in with the right distributors now is important, Skinner continued. They're finding who they feel like their horses are in the category, and I think we are aligning across the country with that. But the Southeast is very important to us. Skinner shares his strategy of building the brand in bars and restaurants and why his pitch to those retailers was bigger than his brand. He also explains how High Rise came to be partners with Sony Music in Nashville, which flavors are resonating with consumers and why Target's adoption of intoxicating hemp products puts all eyes on the category."

High Rise Beverage, headquartered in Charleston, South Carolina, offers intoxicating hemp beverages now available in 22 states and aims for broader national distribution. The company prioritizes securing distributor partnerships and aligning with key wholesalers to accelerate expansion while maintaining strong Southeast market focus. Brand-building efforts concentrate on bars and restaurants, with retailer pitches emphasizing a bigger proposition than just the product. Strategic partnerships, including a collaboration with Sony Music in Nashville, support marketing and cultural alignment. Consumer flavor preferences guide SKU decisions, and major retailers adopting intoxicating hemp products have increased category visibility.

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