"In my first World Cup, I'm going to give it my all on the pitch, so Budweiser's Let It Pour campaign really resonates with me because it reflects exactly how I feel about the tournament."
"I think this is very special. That someone who is concerned about health which I feel Haaland is chooses to be a marketing object for an alcohol brand."
"It is tragic that Haaland does not see how negative it is for children and young people. He is a great hero for many young people in many countries."
"The Norwegian FA's Runar Pahr Andresen defended Haaland's right to partner with Budweiser so long as the campaign does not include the Nordic nation."
Erling Haaland's collaboration with Budweiser for the Let It Pour campaign has faced criticism in Norway, where alcohol advertising is prohibited. Campaigning groups express concern over Haaland promoting alcohol, especially as he represents Norway. Inger Lise Hansen from Actis highlighted the contradiction of Haaland, perceived as health-conscious, endorsing an alcohol brand. Hanne Cecilie Widnes from IOGT criticized the impact on youth, urging the Norwegian FA to intervene. Despite the backlash, the Norwegian FA defended Haaland's partnership, emphasizing the campaign's exclusion from Norway.
Read at www.theguardian.com
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