Craft Brewers Are All In on Japanese Rice Lagers - The Beer Thrillers

"What Is a Japanese Rice Lager? For those unfamiliar, a Japanese rice lager is exactly what it sounds like: a lager brewed with rice in the grain bill. The rice lightens the body, smooths out the flavor, and creates an exceptionally crisp finish. Think of it as the beer equivalent of clean lines and minimalist design-subtle, refreshing, and deceptively simple."

"Sessionable & Light - At a time when many drinkers are shying away from 9% triple IPAs and pastry stouts that drink like desserts, a light lager is refreshing in more ways than one. Broad Appeal - The approachable profile means both hardcore beer nerds and casual drinkers can enjoy it side by side. Economic Sense - With the industry feeling the pinch from rising ingredient costs, rice lagers provide a cost-effective option that still feels premium."

Japanese rice lagers are lagers brewed with rice in the grain bill, which lightens the body, smooths flavor, and creates an exceptionally crisp finish. The style favors balance over heavy malt sweetness or aggressive hops, producing a subtle, refreshing, easy-drinking profile. Current market conditions favor lighter, sessionable beers as many consumers avoid high-ABV IPAs and dessert stouts. The approachable flavor attracts both beer enthusiasts and casual drinkers. Rice also reduces ingredient costs, offering a cost-effective yet premium-feeling product. Brewers across the United States are adopting the style to offer something different after a decade of IPA dominance.

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