The Do Lab, founded by the Flemming brothers, has transformed from a grassroots initiative featuring unsanctioned DJ sets to a significant attraction at Coachella. Originally characterized by simpler offerings like orange slices and water guns, it now showcases an elaborate stage design and curated performances. Each brother plays a distinct role in the operation, from music selection to the physical construction of the space. Despite the growth and complexity, they emphasize the importance of community and artistry in their programming.
"Our life was a lot more simple back then. We just wanted to make art and create things. We were living in the moment and wanted to have fun with our friends," said Josh Flemming, who founded the stage alongside his two brothers.
The now-elaborate official stage, marked with towering mushroom-like structures and flowing rainbow fabric, is a must-see for most Coachella goers. It has its own separate lineup from the main fest and creates the feel of a festival within a festival.
While speaking about how they select the Do Lab's performers, the large crowd, less than a hundred feet away, lets out a massive roar. The three brothers all turn and look at each other. "A yell like that is rare," said Dede.
After two decades of programming the notorious DJ hub, the Flemming brothers say the only thing that's changed is the scale and the stakes (and also the lack of orange slices).
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