"Whether you make it all 31 days is totally irrelevant,"
"The point is, even if you make it two days, you are you are having this reset. You're taking any amount of time to examine your relationship with alcohol. And in doing that, it has a very sticky behavior for the way you're going to drink for the whole rest of the year."
Dry January encourages adults to give up alcohol for a month, but success does not require completing all 31 days. Making even two days of abstinence can function as a behavioral reset that influences drinking patterns for the remainder of the year. Best Day Brewing launched a nonalcoholic beer brand in Sausalito in 2021 and has experienced rapid growth, tripling volume and revenue in 18 months and reaching 90% of Whole Foods locations. Growth is attributed to taste and a broader national decline in regular alcohol consumption. Nonalcoholic beer serves as an alternative for cutting back rather than total abstention.
Read at The Mercury News
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