"“We're very much looking forward to this trip to Japan to boost the profile of FC Bayern Women in Asia as well. On our previous tours to the USA and Mexico, we were able to attract many new fans, and we want to build on that. In Momoko Tanikawa, we have a player who won the Asian Cup with her home country and who has a bright future ahead of her. She's already well known to the general public in Japan, and interest in her and FC Bayern Women is growing steadily. We want to build on this interest with the 'Allianz Women's Tour' - it's a new milestone in our development.”"
"“Over 57,000 fans flocked to the Allianz Arena for FC Bayern Women's 2025/26 season opener. This highlights the tremendous growth of the sport and, in particular, the strength of the Munich women's team - both in terms of sporting performance and the sport's popularity and visibility. As a long-standing partner of the FC Bayern women's team, we are delighted about this. We firmly believe in the side and want to continue helping to advance the team and women's football. The 'Allianz Women's Tour' to Japan is the next step on this shared journey.”"
"“As part of their pre-season preparations, the main focus of the trip will be on daily training sessions, but the team will also take part in a variety of activities off the pitch. FC Bayern last visited Tokyo with its men's team in the summer of 2023 as part of its 'Audi Summer Tour'. Just last November, the club extended its partnership with the Japan Football Association (JFA) by a further three years, meaning the collaboration, which has been in place since 2018, will then have spanned an impressive ten years.”"
FC Bayern Women will travel to Japan for the “Allianz Women’s Tour” to raise the profile of the team in Asia. The trip follows previous tours to the USA and Mexico that attracted new fans, and it seeks to build on that momentum. Momoko Tanikawa, an Asian Cup winner with her home country, is expected to draw attention because she is already well known in Japan and interest is increasing. Pre-season preparation will center on daily training sessions, alongside off-pitch activities. Allianz highlights strong growth, citing 57,000 fans at the 2025/26 season opener, and positions the tour as a next step in its partnership. The club’s Japan Football Association collaboration will reach ten years, and Hitachi Energy joins as an official partner.
#fc-bayern-women #allianz-womens-tour #japan-football #womens-football-growth #partnerships-and-sponsorships
Read at FC Bayern Women
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