The Club World Cup is viewed as an important tournament due to its enduring format and significant sporting appeal, as expressed by Bayern Munich CEO Jan-Christian Dreesen. Dreesen emphasizes that this tournament represents a historical milestone and has already produced surprising outcomes, such as Manchester City's loss to Al Hilal. Although financial rewards are substantial, the sporting aspect remains the priority for Bayern Munich, as the team prepares rigorously to compete and aims for victory, underscoring their commitment beyond merely marketing or promotional endeavors.
"This Club World Cup is something that will last. It's not a one-off. And in that respect, it has enormous sporting appeal."
"We are trying hard, the team is fully focused. They are working hard at our base camp because they want to win this tournament."
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