"Since 2022 Barcelona have been sponsored by Spotify, which also gained the first ever naming rights to the Camp Nou. The front of shirt sponsorship is set to last until 2030, whilst naming rights of the stadium have been secured until 2034. As part of the sponsorship, Spotify give up the space on the front of the shirt for the league game against Real Madrid and hand it over to an artist and usually allow them to promote something they have coming up."
"In fact, in all the last four seasons, Barcelona's shirt has featured a different artist for each El Clasico played in LaLiga. From Ed Sheeran to Rosalia, some of the biggest artists in the world have been on the front of La Blaugrana's jersey, but why? When Barcelona take on Real Madrid in this month's El Clasico they will have Olivia Rodrigo's initials emblazoned on the front of their shirt."
"Their first activation came in the 2022/23 season, where Drake's OVO insignia replaced Spotify's iconic acid green circle and waves pattern. The game was played not long after Drake hit 50 million streams on Spotify and was a celebration of his achievement. They lost that game, but when local Catalan artist Rosalia appeared on the shirt in the second activation of the season, they came out victorious."
"The following season saw the iconic logo of the Rolling Stones, a... Olivia Rodrigo will be promoting her third studio album, you seem pretty sad for a girl so in love. Spotify give up the space on the front of the shirt for the league game against Real Madrid and hand it over to an artist and usually allow them to promote something they have coming up."
Barcelona’s front-of-shirt sponsor is usually Spotify, but for El Clasico against Real Madrid the front space is handed to a featured artist. Since 2022, Spotify has sponsored Barcelona and also holds naming rights to Camp Nou through 2034, with shirt sponsorship continuing until 2030. For each league meeting with Real Madrid over the last four seasons, a different artist has appeared on the jersey. Spotify uses these activations to promote artists’ upcoming projects. Drake’s OVO insignia appeared in 2022/23, Rosalia appeared in 2023/24, and the Rolling Stones logo appeared the next season. Olivia Rodrigo’s initials are set to appear for the current El Clasico as she promotes her third studio album.
Read at www.fourfourtwo.com
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