Protests in Barcelona against overtourism reflect growing discontent among locals, as residents feel overwhelmed by the influx of tourists. The situation is worsened by the fact that local amenities are geared towards tourists, leading to a loss of authentic culture. Many residents feel alienated as traditional businesses are replaced by tourist-centric establishments, diluting the city's character. As places like Mallorca issue appeals for tourists to stay away, the challenges posed by mass tourism exacerbate tensions between local communities and the hospitality industry.
For those on the receiving end, mass tourism feels more and more extractive to the point that it is a form of corporate colonialism.
Every day the city is less like itself and more like a marketing department's idea of Barcelona. Turisme de Barcelona has just launched a new campaign under the slogan: This is Barcelona.
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