"The two-day event was the first-ever customer conference put on by the company 8am. If you have no idea who or what 8am is, don't feel out of the loop. The name is barely three weeks old - the new brand identity announced Aug. 19 by the company formerly known as AffiniPay. That company is the parent of a group of products related to payments and practice management for lawyers and accountants."
"Producing these types of customer conferences is becoming increasingly common for legal tech companies, much as it is for their general tech counterparts, and so, for 8am, it was only a matter of time (no pun intended) before it staged one of its own. Even so, to both go through a major rebrand and put on a major conference within the span of two weeks is no small feat, and the company deserves credit for successfully pulling off both."
8am held its inaugural Kaleidoscope customer conference in Austin shortly after announcing a rebrand from AffiniPay on Aug. 19. The company manages a suite of legal payments and practice-management products, including LawPay, MyCase, CasePeer, and DocketWise. Completing a significant rebrand and staging a major customer conference within a two-week span demonstrated substantial organizational coordination. Customer conferences provide networking, peer tips, and direct product training for users. Companies obtain deeper customer interaction and insights from such events. Organizing customer conferences has become common among legal technology firms, mirroring broader tech industry practices.
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